Vox Media networks on Chorus can use the live coverage option.
Marking a story as “live” adds additional metadata to its web page, which can help Google and other search engines highlight developing news and show the most timely content to searchers.
To mark a story as live coverage, head over to the Finalize screen, then:
- Select the toggle for Mark as live coverage
- Select a start time for when the story will be live. By default, this will match the publish time, but you can set it for a later time if it makes sense for your story.
- Optionally set an end time. For instance, if you’re covering an event that you know is scheduled to run for an hour, you could fill in that tentative time. You can always edit it later.
- Publish or republish the story.
- If you didn’t set the end time up front, you can select End live coverage at any point, and fill in a time.
- Publish or republish the story as needed.
The live coverage toggle can be used to optimize a story about a big event, such as an Apple keynote or Black Friday, or about unplanned developing news.
Stories that are regularly updated with new information—either through republishing the story or via a third-party liveblogging embed—are good candidates for the live coverage option. Streams and packages can be marked live as well, if you’re planning to add to them frequently.
These stories won’t display any differently to audience members on our sites, but may display with a special presentation on search engine results pages. This can lead to an increase in click-through-rate and improve a story’s reach in search.
Live coverage start and end times will be noted in the story history. Stories that are live at the moment will also display an icon in the Chorus dashboard.
If you’re optimizing your coverage of breaking news and live events, you might also be interested in our recommendations around streams, which are good candidates for the live coverage toggle, and timestamps, which can be updated when a story has new content.
Once a story has been published with the live coverage metadata included, there’s no way to remove it. If a story accidentally had live coverage enabled, don’t sweat it too much, just set an end time and republish.