Backlinks help search engines and audiences find your most authoritative content. The backlinks tool in Chorus will automatically link words or phrases in your story to a destination of your choosing. For example, Vox could set up a link so the first mention of “plant based meat” in any story links to their Future of meat group page.
Multiple keywords can point to the same link—for instance, “impossible whopper” and “vegan meat” might also be set up to automatically link to the Future of meat group. Each keyword can only be associated with one link.
To create a new backlink
- From the dashboard, select Admin > Backlinks
- Hit New link
- Add keywords that should be associated the link, one word or phrase per line
- Select the link destination. This can be any URL, or you can search for a group
- Hit Save link
To edit an existing backlink
- Search by keyword or destination, and select the keywords for the link you’d like to update
- Modify the keywords or destinations
- Hit Update link
Recommendations for backlinks
- Groups, hubs, and evergreen or frequently updated content are all good things to link to.
- Most links will probably be to pages on your site, but you can create links out to other sites.
- Use keywords for topics you cover regularly. The goal is to share relevant, up-to-date content with audiences.
- Keywords should be specific enough to be meaningful. For instance, “Technology” is probably too broad for a site like The Verge.
- Too many links can seem spammy. If you are frequently generating more than five backlinks per story, you may have too many or your keywords may be too broad.
Add backlinks to a story
Search engines see links to your content as “votes” for its quality. The backlinks tool makes it easier to add links within your stories that point to other authoritative pages on your site or your network.
To add backlinks to a story, head to the Tags section on the Compose screen. Hit Suggest tags and links, and the first mention of any phrase that’s associated with a backlink will be automatically linked.
Keyword and link pairs are managed by your site’s leadership—reach out to them with any suggestions for your coverage area.