Chorus supports several sets of headlines and images in the Compose screen.
Main headline and lead art
The main headline and lead art will appear on the story itself. You can go to the Headlines section to set the following:
- Headline, which should be around 50–70 characters
- Dek, or short summary that appears below the headline
- Lead art
Additional headlines and images
To customize how the headline, dek, and lead art appear when shared on different platforms, you can select Additional headlines and images. If you choose not to edit these, they will auto-populate with the main headline and lead image.
If your lead art is anything other than a static image—such as a GIF, video, or embed—make sure to customize the search and social images, or audiences will see your site’s placeholder image.
- Search titles should be 55–70 characters long, with the most important keywords at the beginning.
- Search descriptions should reuse popular keywords while encouraging audiences to select your story from a list of results. Aim for 100–160 characters long. Repeating keywords is okay here as long as it reads well.
- Search images should be engaging for audiences. GIFs are not supported here. Be sure to include alt text and a filename with relevant keywords.
Most of the time, search engines display search titles, images, and descriptions as you’ve set them in the Chorus story editor. However, it’s up to search engines to decide how their algorithms work, so you may occasionally see variations in images and descriptions. If you see discrepancies, it usually means they’re testing a way to increase engagement with a story.
The social title, description, and image fields customize the story’s Twitter and Facebook cards. Because Twitter and Facebook use slightly different image ratios for their social cards, you can select Fit image when you need to ensure the full image appears on both platforms.
Homepage fieldsThe homepage title, dek, and image fields customize how the story displays on your home and hub pages.
All headline and description fields include character counters on the Compose screen, even when there’s no minimum or maximum limit.
Pay extra attention to the search fields, which impact how your story will display on results pages, and the permalink, which will block publishing if it’s too long or too short.
Head over to the Preview screen and select the Feeds icon to see how your story will appear on various platforms.